
If an employee passes away—are you truly prepared?
You likely offer strong benefits like life insurance, but do you have a clear, compassionate plan in place to support surviving employees and loved ones during such a difficult time? Due to the rarity of these situations, HR and benefits professionals are often navigating them for the first time and without up-to-date documentation, policies, or processes. This lack of preparation can lead to confusion, delays, and unnecessary distress for those who are grieving.
Your employees are proud to be part of your organization. Having the right plans in place ensures their loved ones—who may also be your customers—experience the same care, clarity, and respect your company stands for. It’s about providing the support you would hope for if the loss were your own.
We’ve heard firsthand from companies and survivors about how things can go terribly wrong during some of life’s most difficult moments.
Automated systems and limited experience navigating benefits, legal, and financial processes can unintentionally add distress to an already overwhelming time.
For example, an employer may reassure a grieving family that COBRA coverage will continue, but fail to explain that existing insurance cards no longer work—leading to confusion and denial of care at the doctor or pharmacy. Or, an automated email triggered by termination might be sent to a deceased employee’s personal inbox, using language that feels cold or even offensive to those in mourning.
Even well-meaning HR professionals, especially if they’re grieving themselves or unsure of what to say, may unintentionally cause harm by using the wrong tone or approach.
These human moments are simply too important to leave to automation or AI-generated messaging.
Let us help. We’ve supported countless parents, siblings, partners, and team members through loss—and we use what we’ve learned to help companies navigate these complex, human moments with empathy, clarity, and care.
Veronica brings over 20 years of industry experience leading global programs with impact and heart. She designed and implemented a global bereavement program at a customer-centric ecommerce company during a pandemic—a pioneering effort that has since become the benchmark.
Driven by a deep sense of compassion and a commitment to meaningful support, Veronica co-founded The Loss Company to ensure that individuals and organizations are prepared to navigate loss with empathy, clarity, and care. Her mission is simple but powerful: to make a difference in people’s lives when it matters most.
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With 10+ years of program management experience, Kristen leads global compassionate care initiatives that provide holistic support and resources to employees and their families facing critical life events.
A certified rehabilitation counselor and military spouse, she brings both professional expertise and personal perspective to her work. Having supported countless loved ones through loss, Kristen has seen the gaps firsthand—and made it her mission to improve the experience for others. She co-founded The Loss Company to deliver meaningful, lasting impact in moments that matter.
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At The Loss Company, we combine our deep experience supporting grieving loved ones, employees, and HR professionals with expertise in building global programs to create a customized support system tailored to your organization. Our comprehensive offering includes:
Let us help you build a thoughtful, proactive approach to loss that supports your people when they need it most.
Reach out to schedule a free consultation to learn more about our services and how we can help your company.
The Loss Company
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